Global segmentation, targeting, and positioning (STP) is more complicated than local STP because. To ensure that customers are satisfied after purchasing his software, Daniel could do all the following EXCEPT: create realistic expectations for his customers. Marketers are particularly interested in postpurchase behavior because it entails actual rather than potential customers. When they occasionally see those clothes hanging in the back of their closet, these teenagers probably feel:A.cognitive referral.B. offers insights into ritual consumption.C. Business-to-business marketing refers to buying and selling goods or services to be used by final consumers. The Raycom engineers will primarily play the __________ role in the companys buying center. Firms attempt to respond quickly to complaints, hoping to, 69. Andr was afraid his new condominium would look shabby to his future in-laws, so he had it painted just before their visit. Arnie knows habitual purchasers with strong store loyalty are great customers. A. social B. financial C. performance D. psychological E. physiological, Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. To make it more likely that his customers are satisfied, Darrell could do any of the following EXCEPT. 72. Brad is observing part of his firms. provides insights on the information search process. A buying center whose members reach a decision based on a collective agreement is known as an autocratic buying center. Economicmeasures like GDP and GNI do not fully account for a country's economic healthbecause they only measure: There are approximately 1 billion people living in India. Which of the following global entry strategies is being used if a company collaborates with a competitor on a globally based opportunity for mutual benefit, but the competitors do not invest in each other? Many teenagers, both male and female, have clothes they purchased in the past that they "would not be caught dead in" today. CA Technologies, a firm providing software and services to information technology departments, maintains a corporate blog. Indias young people mostly live in rural areas in large families. Derek bought a pickup truck to transport his equipment to fishing tournaments that he's going to attend. the market value of goods and services produced in a country in a year. If Suzy purchases the basket in country A and her friend purchases in country B for the same price this is an example of which of the following metrics? The franchisor has limited ability to ensure that foreign operations follow all the concepts and ideas that made the firm successful domestically. Post purchase - -the final step of the consumer decision process is postpurchase behavior.-Marketers are particularly interested in postpurchase behavior because it entails actual rather than potential customers. Bob Roberts founded Robertico, an equipment leasing company, three decades ago. Which of the following corresponds most closely to this aspect of the decision process? _____ pertain to the personal gratification consumers associate with the product or service. James is probably concerned with __________ risk. All Rights Reserved. promote products more frequently in traditional media. The same marketing mix for all of the four Ps used in all countries. [psychographic, demographic] English (US) United States. increase financial risk.E. A. Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. Which of the following best describes a situation where your new car stalls in the middle of a busy intersection? The Gates Foundation recognized problems in __________ exist in many African markets. Because not all purchase intentions result in an actual purchase, marketers calculate the _____ to measure how effectively a decision to purchase a specific product results in a completed purchase. . efforts to stimulate choices among government agencies. Company. India is one of the fastest growing markets and has one of the youngest populations in the world. When shopping for a car you notice a significant price gap between domestic and imported cars, with the imported cars being much more expensive. Which of the following is a potential negative factor for foreign investment in China? perceive it to be the better value for them. What is the overinvolvement ratio for high study levels in . Reginald plays the __________ in the buying center. involves actual rather than potential customers. When Glen is thirsty, he always buys a Coke. 79. A time frame when the devices are needed. declining fuel costs allowing cost-effective shipping to global markets. Refer to Figure 4-8. 2020-2023 Quizplus LLC. Should an office supplies sales rep stay in close touch with his/her current customers, and why or why not? personally valuable, antique, or foreign-made. For, McDonald's, the Golden Arches reduce marketing costs, because people (including young children), Many home design businesses volunteer to provide their, latest products for tours-of-homes fundraisers because, they know their new products will benefit from, A product is __________ that can be offered through a, Sharon knew that her established customers liked her, product much better than her competitor's. In a modified rebuy situation, __________ are likely to have an advantage in getting the order. Which of the influences on the consumer buying process does this represent? Your text notes that global markets are the result of several fundamental changes. Marketers are particularly interested in postpurchase, Upscale men's and women's clothing stores, like, Nordstrom, Neiman Marcus, or Saks Fifth Avenue, are. carefully demonstrate how to maintain the finish on his cabinetsC. interpersonal. __________ factors, such as the purchase situation, often override or influence psychological and social issues influencing consumers purchase decisions. China is now the second-largest economy and the third-largest market for U.S. exports. Jordana is trying to reduce her customers __________ risk. it involves both actual and potential customers. The franchisor might end up training a future competitor. B. offers insights into information search methods. Which of the following is currently a negative factor for foreign investment in Russia? most consumers in developing countries live in densely populated cities. create post-election exuberance.C. Pharmaceutical companies have been criticized for direct-to-consumer television ads promoting the use of their brands of medication for specific medical conditions. The student body president is the __________ in the buying center. Generally, people buy one product or service instead of another because they. call for different marketing and selling strategies. Which of the following statements best describes global expansion through a strategic alliance? Marketers particularly interested in postpurchase behavior because it: A. involves both compensatory, 71. Global expansion often begins when a firm receives an order for its product from another country. In _____, the buyer is often the only member of the buying center involved in the process. Generally, people buy one product or service instead of another because they perceive it to be a better value. provide a satisfaction guarantee or return policy.D. consumers weigh performance risk against functional needs when assessing their attitudes. developing brand names that have no preexisting meaning in any known language. Franks Pizza oven is broken and Frank will need to buy a replacement. Frazier is out of milk and bread and needs to decide what is for dinner. The North American Free Trade Agreement represents the highest level of integration among the various international trade agreements. Which of the following accurately represents the countries that make up what is known as the BRIC countries? This is an especially, critical time for marketers, as their customers are dealing with, 64. T/F A hotel is made up of several businesses, also known as revenue or cost centers. He offers them tastes of anything special he is cooking that day, and has a database with their birthdays, offering regulars a free meal on their birthday. After looking at several houses, they have developed a list of features that are important to them and that are different among the homes they have visited. Marketers that set unrealistically high consumer expectations of a product through advertising or other types of promotion, may generate higher initial sales, but it will eventually lead to _____ if the product fails to achieve these expectations. What type of B2B organization is a retail store such as T.J. Maxx? Phil put down the phone and told Alice, "I just love that customer. This site is using cookies under cookie policy . Work with our consultant to learn what to alter. Daniel sells specialty software designed to allow small insurance companies to manage customer data and claims. provide a hotline to immediately address customer feedback.E. B. Chinese consumers are not interested in purchasing products from the U.S. a country that exports more goods than it imports. _____ includes both the market value of the goods and services produced by country in a particular year plus the net income earned from investments abroad. Situational factors sometimes override psychological and social factors in the consumer decision process. Entering into a global franchise agreement exposes a company to higher risk than if the company had entered into direct investment in the country. Many specialty portals have been created to serve specialized needs. tell customers that he has the best quality cabinets available anywhere in the country. His employees have learned that there isnt much point in making purchase recommendations for new equipment, because Bob is going to choose whatever he thinks is best regardless of their views. The features on their list are called __________. In order to maximize potential, segments and target markets can and should be defined by more than just geography. Feel free to get in touch with us via email. consumers attitudes are derived from unchanging decision rules. Bids for supplying the required components or parts. The B2B buying process tends to be more formal than B2C buying. Which of these trade agreements represents the highest level of integration among participating nations? Whenever she sells an expensive vacation package, she encourages the customer to buy travel insurance, which provides reimbursement in case of trip cancellation due to illness or another emergency. In this situation, Walmart buyers are engaged in a(n) __________ situation. Population shifts are causing a decline in the percentage of people in the middle class. Darrell knows satisfied customers will create word of mouth referrals for him. Henri will engage in a(n) __________ process. Marketers fear negative word of mouth because when consumers are dissatisfied, they, 68. psychological risk.D. After need recognition, a business develops __________ that suppliers might use to develop their proposals. Which of the following is NOT a major economic factor that the firm would consider? This requirement is used to keep suppliers "on their toes.". Phil is most likely selling to a firm in what kind of buying situation? 71. Less-developed countries like Switzerland and Britain are experiencing rapid population growth. Which of the following is the process of getting oxygen from the environment to the tissues of the body? visit customers after they have moved into their homes. Global pricing strategies should be consistent with. You can specify conditions of storing and accessing cookies in your browser, Marketers are particularly interested in post purchase behaviour, Marketers are particularly interested in __________ behavior because it entails actual rather than potential customers. using the Internet to find what other consumers feel about a specific product or service. Which of the various factors affecting the consumer decision process are humorous ads like the Bud Light ads most likely to be attempting to influence? When she went to work in another part of the country, she was surprised by how few people had similar values and beliefs. Leanne did not realize BigDeal has an autocratic buying center culture and she needed to focus on answering Beverlys questions, since she is the decision maker. The RFP process is used by buyers to allow customer input into value creation. Reginald knows his regular customers create repeat business and:A.assist him in meeting his functional needs.B. Most firms maintain customer complaint services online, in the store, or over the, telephone. need recognition.E. One Laptop Per Child is a nonprofit initiative with the goal of making extremely low-cost laptops available to children in the developing world, with the goal of helping them to learn skills needed in todays workforce. urban population centers will become increasing unattractive and the rural areas will experience major growth in population. carefully demonstrate how to maintain the finish on his cabinets. Satisfied customers, whom marketers hope to create, become loyal, purchase again, and spread positive word of mouth. assist them in their internal information search. Organizational culture may vary by geography. Consumers involved in habitual decision making engage in little conscious decision making. Verified Answer for the question: [Solved] Marketers are particularly interested in postpurchase behavior because it: A) involves both compensatory and noncompensatory consumers.
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